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How do you get your website found on the internet?

Getting your web site found: 

If you have a business, you want people to know that you exist and to visit your premises. It is exactly the same with a website. People wonder how we manage to rank our websites feature so high in search engine results.  In this article, we will share a few of our tips and techniques:

If you want to make your website visible, you can invest in local radio and newspaper advertising. But let's face it, 95% of a website visitors will come from people who are browsing the web using specific keyword phrases.  And your website will only attract these people your content or text matches these keywords. 

If you are serious about attracting website traffic from all around the country (or the world), then you need to know what the internet marketing gurus know. And the reality is that they follow a series of internet marketing rules which we are about to share with you now.

Experts who research internet statistics claim that between 75% and 85% of the people who search the internet today use Google as their preferred search engine. So it makes sense that any webmaster should pay attention to what Google considers “good webmaster practices”.


Content: 

The biggest rule today is not just about keywords, hidden text, or a secret way to submit your web site to 10,000 search engines - it's all about CONTENT. If your website contains pages of valuable information, then the text of each page will be picked up by Google, catalogued, indexed, and listed. Your content needs to be:

· high quality

· presented in a structured manner

· have substance

· relate to a subject that is worth listing

The entire page must re-enforce what you want to be found for. 

Use a Suitable Domain Name:

Most businesses only have one domain name (also known as a website address or URL) and they base it on the name of their business. But this domain name may not always be the most attractive as far as the search engines are concerned. For example, assume that a Ponsonby hairdresser has called their business “Mane Attraction” and have a domain name of www.maneattraction.co.nz. Unfortunately, this domain name will not be picked up very well by search engines, because it has nothing to do with hairdressing products or services. So it would be wise for this business to invest in a second domain of (say) www.hairdressingponsonby.co.nz which is “re-directed” to the main website.


Use the Title Meta-Tag: 

It is critical to name your title pages appropriately. Many search engines compare the title of your page to the keywords and content of the page. But many website developers simply name their pages with such non-descriptive titles as “index.html” or “home”. Sometimes they have no titles at all! 

Do Not Ignore the Other Search Engines:

Google may be the most often-used search engine, but that doesn't mean you should ignore all the other search engines. There a millions of people who use these other search engines to search the web, and you need to recognise that if you wish to tap into this market.

Use the Right Keywords: 

Are keywords still important? Yes! Many search engines still review the meta tags that contain your keywords, and use them in ranking your pages. If you take the time to list a few of the most relevant keywords; repeat them in the text of your page; and your website will rank higher. 

You should use keywords that are unique to what you offer. Try to avoid the temptation to use broad keywords such as computers, cars, pets, dolls, free, etc. as they are used by so many sites. This makes it extremely difficult to get listed within the top 10,000 pages of a search listing. Instead, find similar words, and list the things that make your site unique and different from all the other billions of pages that are out there. Let's face it, there are a LOT more sites that deal with “computer help” than there are selling “orange poodles with four eyes in New Jersey” (copy and paste these key words into a search engine and it will usually demonstrate how the results are returned). 

Once you have chosen your keywords, use them to search the internet. Look at the websites that rank at the top of those search results; review their code; and note the layout of their keywords and meta tags. This will give you an idea of what the search engines consider to be "Top Quality Placement” keywords. Try to make improvements to your own website, based on what you’ve seen on the highest-ranking sites. Do not try to "copy" it, but rather "learn" from it. This practise will make you a better webmaster in the long run. 

Use the "Description" Meta-Tag: 

While descriptions may not be viewed by search engines as the most important thing, they are very often taken into consideration when a search engine databases, indexes, catalogues and ranks a website. You will improve your ranking potential by inserting a descriptive sentence in that tag that tells the search engine exactly what your page is about, what it is offering, and how it should be listed. 

Submit Your Site to Search Engines: 

Submit your site to all the major search engines including Google, Yahoo, DMOZ and Altavista. You don't need to submit to hundreds of them, just a dozen or so of the top ones. You should only do this after you have finished your page, or at least optimized it with keywords, and proofed it for spelling mistakes. Most major search engines will supply you with tips for achieving a high listing. Reading these tips is time well spent. 

Do NOT Spam the Search Engines:

Once you submit your site to a search engine, do not submit it again the next day. If you continue to bother them with "Hey look at my site" submissions, they may ban you and refuse your listing altogether. It might take up to two months for your website to get fully indexed and listed properly. Be patient.  

Do NOT Try to “Trick” The Search Engines:

Search engines today use very complex algorithms and program codes. This is an exact science. Do not attempt to bury hidden words or non-relevant keywords over and over again on a page. The search engines will pick this up, and you can lose your listing very quickly. Do NOT try to use keywords you think are popular if they have nothing to do with your page or site. If you sell children's toys, then putting words like "orgasm" or "cars" or "computers" in your keywords won't help your cause. If you think about it, you don't really want that kind of traffic anyway. Target your audience and think carefully about the demographics of the people you want (and don’t want) to visit your website. If you sell children's toys, then the people you REALLY want to see your site are the parents who are looking for toys for their kids.

If You Have a Large Site, Add a Sitemap:

If your website has many pages, consider including a sitemap that lists all your pages or sections. Make the sitemap available from your Home Page, as well as the other pages. This not only helps your visitors find what they are looking for, but it helps the search engine spider bots find ALL your pages. A clever trick is to add a robots.txt file to your root directory, and include the meta tag telling the search engine to follow all the links on your page(s) so it will index them as well. 

Exchange Links: 

Find a few other sites in common with your site, and trade links with them. This is called “reciprocal linking” and it is a very good way to improve your search engine rankings (these are treated as votes, especially if they come from a higher ranking site than yours). 

Perhaps you don't want to link to 'direct' competitors. But if you sell computers in a particular city, then perhaps exchanging links with a computer dealer in a faraway city can help both of you.

Avoid the spam sites that invite you to "post your link here". They only want your e-mail address so they can sell it to some spam junk mail advertising company; or to sell you their sponsors’ products. 

Check a range of link exchange sites, and contact the webmaster of a few sites directly to see if they would like to exchange links with you. This has become one of the 'popular' ways that webmasters are using to increase their visibility. In ranking your site, Google will gauge the number and quality (popularity and relevancy) of the websites that your site links to. 

Join a Webmaster or Search Forum

By joining with a mentor or a search forum, you will learn many tricks of the trade. Revise, reform, improve. Never delete content from your site if you are getting hits, but do update it regularly and make improvements where necessary. Don’t be afraid to ask people, whose opinion you value, what they think of your website. They will generally give you an honest opinion.

Research and Learn: 

One of the best tips we can give you is to research what the search engines are doing from time to time. Review what's new. Research what is coming up. Search for things like SEO (Search Engine Optimization), SEM (Search Engine Management), SERP (Search Engine Results Page),  related to the entire search process. Find out what works for other sites, and you will have learned what can work for your site. 

Paid Listings: 

Are paid listings worth the price? Some say yes, some say no. If you are a professional business selling a high-margin product or service, and you want to get your services listed quickly, at the top of a search result page, then perhaps this approach can benefit you. Prices can range from a few cents per click, to a few hundred dollars per month for a page-one listing. Review your demographics, and advertising budget, then try it if you feel it's warranted. But be careful. For a small or under-capitalised business, this approach may involve a great deal of expense for very little return.

Combined Marketing:

A serious businesses will not limit their marketing to just the internet, but will also pay for newspaper ads, television commercials, radio air time; and then strategically tie all these items together as part of their annual marketing programme. Ensure you have a URL link to the website in your Yellow pages and Finda listings. Ensure your web address is printed on all your stationery. Mention your radio commercial on your website. Make the marketing a joint effort on all fronts, and you can benefit greatly from well thought out website. 

Pay Attention:
 

Check your logs, or if they are not available, add one of the free web site statistics services to track your visitors. Review what they are searching for and how people are finding your site. Once you know what strategies are working, you can apply those strategies to the other parts of your site. Remember it won't necessarily be your Home Page that gets found first. It is wise provide a link back to your Home Page from just about every page you post as well.

Be patient: 

It will take time to achieve a top listing for your website. Dedicate time to read, research, investigate, and obtain feedback on your site. Over time you will enjoy a great return if you are providing content worth viewing. Remember, not everyone is going to be interested in what you offer, so try to target those folks that are interested in what you have to say or sell. 


Good Luck:

I hope you have found this information to be valuable. We acknowledge the generosity of various webmasters who have helped us to bring this information to you, and we thank them for their help.